The search engine in turn UK Phone Number Database List, uses bots and other tools to crawl the web for content relevant to specific keywords or phrases. When a user enters UK Phone Number Database List the keyword or phrase at the search box of the engine, a list of natural or organic search results are displayed. In addition, paid search results are displayed on UK Phone Number Database List the same page at the top and sides of the search results. Search engine optimization UK Phone Number Database List is seen by many as method to manipulate the search results which may lead to a site not relevant to a keyword ranking high on the search results page. Although it may be good for the website owner as users often don't turn UK Phone Number Database List to page two or three for more results, it may also mean less relevant results for the user. Importance for Ranking Notwithstanding the bad UK Phone Number Database List reputation that many search engine optimization companies have developed over the years because of over manipulation of search results, one must note that without any form of SEO, it will be difficult for a website UK Phone Number Database List to be found. Even with top UK Phone Number Database List notch content and high relevancy to users, a site can disappear amongst the thousands of competitors on the Internet. It may also mean that the user UK Phone Number Database List loses out on relevant content in addition to the website owner experiencing low traffic numbers and sales. The mere effort and cost of designing the website and maintaining it cannot be justified if nobody sees and uses it UK Phone Number Database List. Search engine optimization is thus not an evil method for cheating search engines, but rather a necessary means to establishing a site's presence.