Yes, with the increasing use of technology (and pragmatism…) and the growing concern with issues such as data privacy, many companies are looking for safe and effective ways to reach their target audience. In this context, you will see that DOOH (Digital Out Of Home) has been highlighted as a safer option for advertisers looking to promote their brand outside the home (and outside the box!). Read on to learn more about this increasingly important topic. Advertise in the media that is in the daily lives of all audiences, impacting different personas, each at the most appropriate time.
Enjoy the benefits of the most complete pDOOH platform in Brazil ! After all, is it reliable to advertise outside the home? , if you didn't already know, Digital Out Of Home refers to any type of whatsapp mobile number list advertising on digital screens outside the home. This is the case of screens in shopping malls, airports, subway stations, bakeries, gyms, beauty salons, among other places. We can say that this media is a part of the traditional Out Of Home (OOH), which we know especially because of the big billboards. DOOH allows advertisers to display ads in dynamic and interactive formats.
Often with personalized content targeted to different audiences. And in terms of security, one of the main benefits of this media is its reliability. Unlike other advertising mediums such as online ads, DOOH is visible only to people who are physically close to where the ad is being displayed. This makes it more difficult for fraud or bot traffic to occur that can affect the results of an advertising campaign on the web or social networks, for example. But it's not just this point that shows that DOOH is safe. Below, we list the main factors that make this media very reliable.