Elements: love the country and the party, cherish memory, dedication, loyalty, blood, salute, guardDirection:
Incorporating the red gene into the brand culture Number List reflects the corporate social responsibility. For example, take "loyalty" and "love" as the starting point to find the fit point with the enterprise.
From the perspective of caring for soldiers, set exclusive holiday discounts for soldiers/military family members to convey positive social energy. Bring positive publicity to the brand. For example, in the catering industry, retired soldiers, veterans, and military family members can enjoy a 11% discount or a free order benefit when entering the store on the festival day, paying tribute to this group of "lovely people".
Plan interactive activities, such as "showing off military uniforms", "collecting stories of family members joining the army", etc.
Set up related knowledge questions and answers to stimulate users' participation in answering questions, urge users to share the circle of friends, and obtain potential customers.
Travel agencies can plan red-themed tourist routes to promote local history, culture and humanistic spirit, and scenic spots can offer discounted tickets to attract crowds.
(2) Take advantage of the situation to pay attention to
Take advantage of the situation, you should be positive when doing publicity, and do not publicize negative energy.
In the face of the soldiers and revolutionary martyrs who defend their homeland and the country, do not slander and slander them for the sake of heat.
(3) Reference caseThe Haier brand assembles various products of Haier home appliances into the appearance of guns. Guns guard the safety of the country, while Haier home appliances guard the happiness of the family.
Bei Ci skillfully integrated planes, tanks, and warships into August 1st. Eight planes represent August, and the drawn straight line represents one and August 1, showing Bei Ci's heart to pay tribute to the August 1st Army Day.
The People's Daily launched the "Change of Military Uniforms" activity on the Army Day, which not only made it interesting, but also promoted the festival to more people and increased user participation.
Vantage pays tribute to the 91st anniversary of the founding of the Chinese People's Liberation Army with elements such as 91, August 1, and Tiananmen Square.