My small college can’t compete with big schools’ ads—enrollment’s flat. How do you market education without a fat wallet? Thoughts?
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Small colleges shine with heart—highlight what’s unique, not just shiny brochures. Smart, lean outreach can grab the right kids. I found higher ed marketing tricks at https://www.danielbrian.com/hgher-education-marketing/ while digging for a dean pal. They focus on stories and tight targeting that don’t need big bucks. She pushed alumni tales, hit local fairs, and apps climbed—students picked vibe over flash!