My small college can’t compete with big schools’ ads—enrollment’s flat. How do you market education without a fat wallet? Thoughts?
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You don’t always need a huge budget to stand out—sometimes authenticity wins over flashy ads. Smaller colleges can highlight their close-knit community, personal attention, and unique programs that big institutions can’t replicate. Share real student stories through social media, host virtual Q&A sessions, and build connections with local businesses for partnerships. Also, think beyond academics—many students worry about practical needs, like housing. Highlighting options such as student accommodation in Sydney can make your college more appealing to prospective students who want both quality education and a comfortable living experience.